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client
ca ventures
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location
phoenix, az
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services
Prospect Intelligence / branding /digital marketing / udx
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year
2022
introduction
No Presence?
No Problem.
As the developer's first foray into Nashville, the 2010 West End team needed a deep understanding of the local renter market to inform decision making throughout the process. And when the building's delivery schedule was suddenly pushed up, a high-performing, custom website and digital campaign was needed in half the time.
SOLUTION
Live Above It All
A symphony of complementary technology, strategy, and marketing tactics fused with community outreach and nonprofit integration. A first in market virtual reality platform allowing prospects to walk through units and see real world views by floor. An industry first immersive floor-plan discovery tool marrying 3D and satellite imagery. AI powered digital advertising with mobile tracking.
results
Consistent Performance, Even In A Pandemic
Exceeded pre-leasing goals via virtual reality touring. Received 75% more web leads than its direct competitor with a 17% lower digital spend, a 53% lower cost per lead. And even as luxury traffic fell across the board during the onset of a global pandemic, The Link PHX traffic actually increased by 13%.
LOWER COST PER LEAD
Compared to direct competitor
MORE WEB LEADS
Compared to direct competitor
MORE TRAFFIC DURING PANDEMIC
Web traffic Q2 vs. Q1 2020
LOWER DIGITAL AD COST PER CLICK
Compared to developer's portfolio average
MORE ENGAGEMENT WITH FLOOR-PLANS
Compared to direct competitor
LOWER BOUNCE RATE
Compared to direct competitor